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Alibaba to share data trove with Japanese personal care device makers

 

Alibaba Group Holding will help Hitachi and four other Japanese manufacturers develop better personal care devices by sharing such big data as purchase histories and customer reviews under a partnership announced Thursday.

Hitachi, Tokyo-based Ya-Man, Nagoya-based MTG and others will bolster their lineups of popular personal care offerings on the Chinese e-commerce giant’s Tmall Global shopping website.

Sharing big data will enable Tmall Global to grow together with manufacturers, General Manager Alvin Liu told a news conference here. A Hitachi data analysis system employing artificial intelligence may also be used, letting manufacturers incorporate customer feedback and other information into product development. The partners will work together against counterfeits as well.

Sales of personal care devices log annual growth of roughly 500% on Tmall Global, besting all other categories. Such electronics fetch prices above 15,000 yen ($136) — a far cry from the usual 3,000 yen to 5,000 yen for purchases on the site.

The cross-border e-commerce market for Japanese goods imported into China is projected at nearly 2 trillion yen in 2020.

This article was originally published on asia.nikkei.com and can be viewed in full

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