As businesses are increasing using visual analytics, business intelligence and analytics platforms to gain meaningful insights from the massive amount of data, data literacy is gaining prominence. While, it is not always viable to hire specialized people to drive the data governance policies in the organizations, CIOs can facilitate data-driven conversations in their organizations to help the workforce become more data literate. Enterprises are increasingly adopting self -service model and visual analytics to expand their data governance across the industry verticals.
In an exclusive interaction with CXOToday, Julian Quinn, Regional Vice President of Qlik APAC, offers insights about the data literacy trends in the Asia Pacific region and how the organizations are making a shift towards consumer centric hybrid business model.
CXOtoday: What business prospects do you see in the Asia Pacific region in the Big Data and Analytics space? How Qlik leverages on the market opportunities in this region?
I am extremely excited about the opportunities in front of us in 2017 in the Asia Pacific region. What is exciting in this region is that all the markets are at different stages of development. Customer issues are moreover the same, but the adoption around BI, advanced analytics and visual analytics are at different stages of development in different markets.
There is a big tide around data literacy in the Asia Pacific region as enterprises are now realizing the importance of it in the businesses. In order to be agile and constantly innovate, businesses need an external view of data. Enterprises are increasingly adopting self -service model and visual analytics to expand their data governance and that brings growth prospects for us.
The combine market of Big Data and BI is projected to reach $203 billion by 2020. Therefore, Big Data brings big money and big business prospects for visual analytics, business intelligence and cloud solution providers like us.
CXOtoday: What Data literacy trends do you observe in the Asia Pacific region and where does India stand?
The first and fundamental trend is the data combination,and the ability to augment existing data with the external data sources by making sure that businesses have a right model to support it.The second key trend is the growing preference to the hybrid cloud model. We are talking about completely bidirectional data, single management console, transparency of data therefore, hybrid cloud becomes very important.The third trend is around self-service. Companies are adopting the self-service model in a big way and moving towards the concept of user driven data discovery.The fourth trend is visualization across the entire supply chain, which is not confined to the aspect of the supply chain, but the entire entity.And the last trend we see is advancing analytics, which is about embedding intelligence into the applications along with custom based applications.
CXOtoday: What unique value proposition do you offer to your customers?
We have a customer centric cloud approach and that is our biggest differentiation in the industry. We provide guided analytics platform as well as self-service platform. So our customers can take all aspects of the platform either guided or self-service to ensure that they have better processes for data governance and data management.
Qlik’s platform-based approach supports a full spectrum of visual analytics use cases, so customers can add, extend and customize their solutions as their business needs change. Qlik Sense enables users to easily perform more complex analysis that finds the hidden insights typically overlooked by other tools. Qlik Sense Enterprise enables centrally deployed guided analytics, self-service data discovery, embedded analytics and reporting.
We have recently acquired Idevio, a provider of geographical-related software and services. This acquisition extends our current mapping capabilities and moves its offerings beyond visualization with support for a broad range of advanced geoanalytic use cases.
CXOtoday: How CIOs can drive data governance policies in the organizations?
Data governance is mission critical and CIOs will have to drive the data governance policy for business agility and performance. In fact, regulators are insisting on zero tolerance for lack of data integrity. If any organization faces issue of data breach, analytics part can help to uncover the black spots. Analytics also allows engage transact and service the customers more efficiently. We are helping CIOs with data literacy with our Qlik Continuous Classroom, which a self-service online platform designed to provide the knowledge.
CXOtoday: What are your key industry verticals in India and Asia region?
The government sector is ever increasing and fast growing market for us in India. We are already doing incredibly well in the BFSI segment in India and in the Asia region. Automotive and retail are the other major focused verticals for us. There is huge scope for advanced analytics in the Asia region and BI will continue to accelerate in this region.
CXOtoday: What are your key offerings for Asian customers in 2017?
Qlik Sense will continue to grow as the fastest growing self-service analytics product and the adoption will continue to accelerate. GeoAnalytics will also take off in this region big way. Our hybrid and customer driven cloud strategy will see adoption and we will continue to expand with our focused partners in this region.