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SAS a Leader: Gartner 2017 Magic Quadrant for Digital Marketing Analytics

 

Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organizations that tap into digital marketing analytics, which allows them a comprehensive view of which digital strategies are working, and which aren’t, have a noteworthy advantage. SAS® Customer Intelligence, powered by predictive analytics and machine learning, helps marketers make smart, customer-centric decisions. And for the third consecutive year, SAS is a leader in Gartner’s Magic Quadrant for Digital Marketing Analytics.*

In addition to being positioned the highest in ability to execute, SAS believes its recognition is based on the suite’s flexibility and customizability, allowing an organization’s data to be managed and presented in a variety of ways.

A pillar of the SAS Customer Intelligence suite, SAS Customer Intelligence 360, allows marketers to dig deeper into digital with practical self-learning (AI) applications and guided analytics.

“Marketers must be able to aggregate, analyze, and act on a flood of digitally-generated customer data faster than their competitors. If not, the end is in sight,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “We feel that our continued leadership position in Gartner’s Magic Quadrant showcases SAS’ analytics pedigree which helps marketers harmonize the noise into a clear signal to win, serve, and retain customers – and remain competitive.”

This article was originally published on markets.businessinsider.com and can be viewed in full

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