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Webqlo launches South East Asia’s first Social Media Analytical Platform, Adqlo
January 15, 2018 News analytics big data

 

Webqlo, an award winning full-service digital marketing agency, has launched South East Asia’s first social media analytical platform, Adqlo. With 71% of Malaysia’s population being internet users and a 22% increase of active social media users in 2017, more and more businesses and individuals turn to social media to build brand awareness.

It is a painstaking process to come up with successful, cost-effective marketing campaigns, or finding the right content to achieve high engagement. Adqlo uses Big Data Technology that collects and simplifies data for you, giving you a clearer picture of what works and won’t  — for your brand.

Founder & CEO of Webqlo, Ginz Ooi said “We believe Data Marketing will be the next big thing for a marketing strategy, it’ll help you make better business decisions using big data analysis. We want to introduce this innovation to Southeast Asia because we believe it will help users grow their digital marketing & sales.

Competitor Comparison.

Researching your competitors is a tedious process. Finding out their target audience & the types of content they post out all take a long time. Adqlo makes this process much easier, allowing you to view any social media profile and compare them side-by-side with its comparison feature. All in one easy-to-read report.

Fan Insight.

With Adqlo’s “Fan Insight” feature, users will be able to track and monitor their most engaging fans and posting history. They can also view fans who aren’t too happy with their brand’s content. These are just a few key features Adqlo provides to knowing who your fans are, better.

Content Insight.

Posting Content that a brand’s target audience will engage with can be tricky. Adqlo’s “Content Insight” feature enables users to identify which content gets the most engagement. Giving you full details on each post from the posting date, reaction types, content format to average interaction rate.

Adqlo is expected to roll out more new features such as ad detection as well as hashtag and keywords analysis by mid February 2018.

This article was originally published on markets.businessinsider.com and can be viewed in full

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